Dr. Scholl's

TAME THE SHOE 

To promote the launch of DreamWalk by Dr. Scholl's, we created the 'Tame the Shoe' digital campaign to support the tv efforts starring Heidi Klum.

In addition to the digital tactics, I wrote the behind-the-scenes video script, starring “Shoe Meanie” Spike and his sidekick Ms. Klum.


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Behind-the-Scenes Video (Starring Heidi Klum)


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