ALLERGEDDON

Spring 2014 was one of the worst allergy seasons ever. To drive sales of Claritin, we gave this phenomenon a name— 'Allergeddon'—and created a timely integrated campaign. Campaign materials included a pre-roll video, a 30-second radio spot, digital OOH, and a Claritin website takeover. We also re-skinned the Claritin YouTube channel and Facebook page.

Check out the case study at the bottom of this page. Password: allergy.

Pre-Roll Video (:30)

Website Takeover

Facebook & Youtube Re-Skins

Case Study