I was asked to create a social program for American Flatbread frozen pizzas, which included the following: developing a social strategy and editorial calendar, writing posts, and generating hashtags. I also led social influencer outreach and community management, and reported on analytics.
During the last month under my direction, the Facebook account saw a 413% increase in Page Likes, a 110% increase in Post Engagements, and a 66% increase in Post Reach. I also created and managed their Instagram account that saw steady and completely organic growth. Through targeted outreach, key micro-influencers posted about the brand — reaching 20,000+ people.
4 Content Categories: #MadewithLove Mondays, #TuesdayMotivation, Fan Repost Fridays, and Calendar-specific posts. (Click to view live posts)
Social Influencer Posts & Stories
Coordinated Giveaways & Collaborations
Special Sweepstakes Promotion for American Flatbread’s Frusta line
